Better ingredients, affordably priced | Over 70,000 reviews
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Beauty with reason

Clean, vegan formulas with results guaranteed.

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We love the planet

We make clean skincare with the actives you love - packaged sustainably and priced affordably. We're vegan and cruelty-free and a certified B-Corp®.


Over 70,000 reviews

We've got over 70,000 real customer reviews so you can buy with total confidence.

Tried and true

We're so confident in our products that if you don't get better skin we'll give you your money back. You get 365 days to try them out.

As seen in

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the independent

"These Plant-Based Retinol Alternatives Deliver Next-Level Glow — & Are Made For Sensitive Skin "

- EliteDaily, 20 July 2022


"Retinols for everyone: Facetheory's NEW 2-in-1 anti-aging and hydration boosting serum gives you the wrinkle-busting properties of retinols with no dryness or irritation."

- MailOnline, 1 July 2022


"Facetheory Is Just As Impressive As The Ordinary (& Affordable, Too) "

- Refinery 29, 1 July 2022


"I ordered this moisturiser by mistake and now I can’t live without it."

- Marieclaire, 29 June 2022


"This £14.99 Facetheory toner has a five-star rating for ‘clearing acne and smoothing skin'"

- Heatworld, 28 June 2022