Regenerating Moisturiser M4

with Retinol, Vitamin C and Hyaluronic Acid.

Free delivery ✔ 365 day guarantee ✔ Vegan and Cruelty-free ✔ Paraben-free ✔

    • An easily absorbed anti-aging day cream suitable for most skin types with hyaluronic acid, vitamin c and retinol.
    • Fights fine lines, blemishes and hyperpigmentation.Retinol is a cell-communicating ingredient that fights fine lines and blemishes. Anti-oxidants vitamin c and vitamin e combat hyperpigmentation and free radical damage.
    • Can be used under the eye area.
    • A high glycerin content and our finest grade of hyaluronic acid helps skin retain moisture.
    • Shea butter naturally emolliates dry patches and provides a quercetin boost along with some natural sun protection.
    • Argan oil (oleic acid, linoleic acid and palmitic acid) gives skin a supple feel and a dewy look.
    • Natural - paraben-free, no sillicates, polyethylene glycols (PEGS) or mineral oils and not tested on animals. Made in the UK.
    • Concentrated and long-lasting, 50ml of this hero cream offers exceptional value.

    A moisturiser packed with proven anti-agers. Keep your skin healthy and hydrated while fighting off the signs of ageing. We’ve formulated Anti-Ageing Moisturiser M4 to give you super-soft skin and a strong defence against lines and wrinkles. We've made sure that this moisturiser is easily absorbed and leaves skin feeling hydrated and healthy, with the added bonus of vitamin C, vitamin E, retinol (0.6%) and hyaluronic acid. M4 also makes a great eye cream for those looking for a gentle yet regenerating eye treatment.

    It's taken me years to find a moisturiser containing retinol that is gentle enough for my sensitive skin. Absolutely could not live without this. My skin looks great. Definitely recommend.

    Adrienne Campbell, March 2018
    Skin type suitability

    Most skin types. Can also be used as an eye cream.

    Active Ingredients
    Aloe Vera
    an antibacterial and anti-inflammatory in one, great for soothing sore patches, relaxing spots, and even protecting from harsh UV rays.
    Argan Oil
    A touch of magic from Morocco, argan oil is what happens when some of nature’s most powerful ingredients get together. Oleic acid, vitamin E, anti-oxidants and ferulic acid work together to leave you with soft, healthy-looking skin.
    Ferulic Acid
    The best thing that ever came from bran, ferulic acid is a powerful anti-oxidant that prevents free-radical damage and stabilises essentials like vitamin E.
    Hyaluronic Acid
    A humectant, it draws water to the surface of your skin, keeping it soft, supple, and healthily hydrated. It’s also a helpful way to make sure other ingredients penetrate deep into the epidermis.
    Oat extract has superb anti-irritant and anti-inflammatory properties - great for dry and sensitive skin.
    Retinol’s the ultimate in anti-ageing. It’s a wrinkle-reducing, pore-tightening, fine-line-softening substance – and an excellent way to repair damaged skin. This product uses Retinyl Palmitate - a stable ester of retinol that can be stabilized with Vitamin E instead of BHT

    Esters of retinol also do not cause sun sensitivity in the same way that retinol does (see here) .
    Shea Butter
    An luxorious emollient and super-rich source of anti-oxidants.
    Vitamin C
    An essential anti-oxidant, vitamin C protects event the most sensitive skin against UV damage. And if the damage is already done, don’t worry – vitamin C stimulates useful collagen production, ideal for repair and restoration.
    Vitamin E
    A fat you can make friends with. Vitamin E is a clever fat soluble that hydrates and repairs your skin, leaving it full and fresh.
    Zinc Oxide
    Anti-bacterial, non-allergenic, non-comedogenic and filters UVA and UVB radiation.  Gently brightens your complexion.
  • After cleansing, apply a small amount of cream and massage into your face in upwards circles, letting the product absorb into your skin.

  • Aqua, glycerin (skin identical ingredient), cetyl alcohol (naturally derived non-drying coconut fatty acid), helianthus annuus (sunflower) seed oil, olea europaea (olive) fruit oil, stearic acid (fatty acid), prunus armeniaca (apricot kernel) oil, butryospermum parkii (shea butter) fruit, sodium hyaluronate, phenoxyethanol (preservative found in green tea), oatmeal, xanthan gum (natural rheology modifier), zinc oxide, aloe barbadensis (aloe vera) leaf oil, tocopherol (natural), retinyl palmitate, l-ascorbic acid (vitamin c), argania spinosa (argan) kernel oil, ferulic acid, oryza sativa (rice) bran oil citrus nobilis (mandarin orange) peel oil (gently fragranced only).

  • ColourOff-white (unfragranced), Off-white (fragranced) - from the mandarin oil and retinol
    ContainerEcocert Recyclable Airless pump
    Rheology / GlideRich cream, easily absorbed.
    Odour Neutral (unfragranced). Mandarin (fragranced)
    Sulphate / SLS free / PEG free

4.62 Average

395 Reviews


This moisturiser feels amazing on and really helps with redness. I have sensitive skins nd this doesn’t cause any discomfort at all! A little bit goes a long way and this bottle will last me months


Amazing day cream ! It drys super quick & looks great under foundation! I’ve had loads of compliments on how ‘ glowy’ My skin looks ! Would defiantly recommend!!!


Looked long and hard to find a reasonably priced moisturiser with retinol. So far this is great, a little goes a long way. Too soon to see any results yet.

Iveta Gregova

I am allergic to many products that claim they are anti allergic, but this cream is fantastic, any allergic reaction at all. I love it.


Quite thick so only small amount needed but feeks good on

Jenni Simpkin

Lovely texture. Doesn’t make skin greasy. Make up sits well in top.


Fantastic product. Leaves the skin feeling smooth and soft. Noticed an improvement in my skin tone also!!

June Kennett

Best cream I have ever used have very sensitive skin I've tried many products best by far

Michelle Mirekua

Love it! Really moisturises my skin, without bringing excess oil to my naturally oily skin.


I use it during the day after using the face scrub and apply the retinol Serum at night. My skin feels fresh and clean. Highly recommend using this cream along with the Serum and face scrub

Alison Mcfeely

Really good product, I will buy this again. I'm currently awaiting delivery of the vit c serum which I'll use alongside.

Zoe McWilliam

Brilliant, I have tried all sorts but this has made such a difference

Trish Walters

I have been looking for a natural, cruelty free moisturiser that actually has scientifically proven ingredients like retinol and hyaloronic acid for ages. Thus one is a keeper! It is comfortingly rich and sinks into the skin (rather than my previous one that sat on top). Crucially it doesn't sting my sensitive eyes like many do! And my skin feels well moisturised afterwards. Definite repurchase!


Second time I’ve ordered this so it must be good. Nice base for make up, just leave it to settle for about 10 minutes before applying.


Julie Rostron

This moisturiser personally isn't for me despite other rave reviews as I found the texture quite waxy & it sat on my skin for quite some time before absorbing. I contacted facetheory who replaced the product with the oil free gel mousuriser free of charge. Fantastic no quibble customer service, what more can you ask for. The mousuriser I would still recommend though as I do feel it has helped improve my skin, I just prefer products that absorb quickly.


Face Theory where have you been all my life?! Cannot rate their products highly enough! These moisturiser is brilliant. Not one single new spot since starting to use it. IT'S FANTASTIC!

June Ford

I am extremely satisfied with this moisturiser it leaves my skin feeling really soft and silky


Not suitable for my oily combination skin too rich and leaves my skin oily and shiny. This would suit dry and mature skin types, I am currently using this as handcream and it leaves my hand soft giving it the hydration it needs.

Hi Sorry this wasn't for you - please contact us at for a refund or replacement product. The Supergel Oil-free moisturiser should suit you better :) Jamie

Victoria Ford

Another amazing product from Face Theory. It goes on well and soaks in straight away. I have had oily skin since my twenties and have always had problems with make up staying on but I have no problems with this since I started using this moisturiser. Thank you for creating products that actually work.

Monika Kirne

My second bottle of this cream. I love the new packaging compared to the old one. The texture of the cream is really good and it soaks into my face very well.



My skin has all day moisture


Love this Cream.. have noticed a big difference in the fineines esp around my eyes. A little goes a long way with this Cream. It absorbs quickly and you notice a difference in your skin within days.. I have to mix it with a deep moisturizer for around my nose as I have a slight reaction to the retinol. But the benefits way outweigh that. Would recommend

Jane Black

Like this moisturiser and have recommended to friends/relatives. Light but nourishing and contains all the right ingredients for an ageing skin.

Dianne Ladlow

I have been using this moisturiser for at least 6 months now and I love it! It is a perfect base for my foundation and absorbs into my skin very quickly. Also the tube is long lasting as a little goes a long way with this moisturiser. My skin feels good and looks good.

Lynda Lowthion

I had high hopes for this, having been a tropic fan, bought this to try as was stupidly for me price driven... a no go for me I am afraid, no where in comparision. sorry .

Hi Lynda Sorry you didn't like the product - we've refunded you for this order. Jamie


Nice consistency which absorbs well and isn’t greasy. A small amount goes a long way too. My only criticism is the lack of SPF. Can’t comment on whether it has anti aging properties so far, but skin feels good with no irritation.


Moisturising and lovely scent, only wish it had an SPF in it. This would make this product great!

Cristina Porter

Good product at sensible price. Thanks