Regenerating Moisturiser M4

with Retinol, Vitamin C and Hyaluronic Acid.

Free delivery ✔ 365 day guarantee ✔ Vegan and Cruelty-free ✔ Paraben-free ✔

    • An easily absorbed anti-aging day cream suitable for most skin types with hyaluronic acid, vitamin c and retinol.
    • If you are looking for a stronger retinoid - you may wish to consider our new pro version with 3% Retinol Liposomes.
    • Fights fine lines, blemishes and hyperpigmentation.Retinol is a cell-communicating ingredient that fights fine lines and blemishes. Anti-oxidants vitamin c and vitamin e combat hyperpigmentation and free radical damage.
    • Can be used under the eye area.
    • A high glycerin content and our finest grade of hyaluronic acid helps skin retain moisture.
    • Shea butter naturally emolliates dry patches and provides a quercetin boost along with some natural sun protection.
    • Argan oil (oleic acid, linoleic acid and palmitic acid) gives skin a supple feel and a dewy look.
    • Natural - paraben-free, no sillicates, polyethylene glycols (PEGS) or mineral oils and not tested on animals. Made in the UK.
    • Concentrated and long-lasting, 50ml of this hero cream offers exceptional value.

    A moisturiser packed with proven anti-agers. Keep your skin healthy and hydrated while fighting off the signs of ageing. We’ve formulated Anti-Ageing Moisturiser M4 to give you super-soft skin and a strong defence against lines and wrinkles. We've made sure that this moisturiser is easily absorbed and leaves skin feeling hydrated and healthy, with the added bonus of vitamin C, vitamin E, retinol (0.6%) and hyaluronic acid. M4 also makes a great eye cream for those looking for a gentle yet regenerating eye treatment.

    It's taken me years to find a moisturiser containing retinol that is gentle enough for my sensitive skin. Absolutely could not live without this. My skin looks great. Definitely recommend.

    Adrienne Campbell, March 2018
    Skin type suitability

    Most skin types. Can also be used as an eye cream.

    Active Ingredients
    Aloe Vera
    an antibacterial and anti-inflammatory in one, great for soothing sore patches, relaxing spots, and even protecting from harsh UV rays.
    Argan Oil
    A touch of magic from Morocco, argan oil is what happens when some of nature’s most powerful ingredients get together. Oleic acid, vitamin E, anti-oxidants and ferulic acid work together to leave you with soft, healthy-looking skin.
    Ferulic Acid
    The best thing that ever came from bran, ferulic acid is a powerful anti-oxidant that prevents free-radical damage and stabilises essentials like vitamin E.
    Hyaluronic Acid
    A humectant, it draws water to the surface of your skin, keeping it soft, supple, and healthily hydrated. It’s also a helpful way to make sure other ingredients penetrate deep into the epidermis.
    Oat extract has superb anti-irritant and anti-inflammatory properties - great for dry and sensitive skin.
    Retinol’s the ultimate in anti-ageing. It’s a wrinkle-reducing, pore-tightening, fine-line-softening substance – and an excellent way to repair damaged skin. This product uses Retinyl Palmitate - a stable ester of retinol that can be stabilized with Vitamin E instead of BHT

    Esters of retinol also do not cause sun sensitivity in the same way that retinol does (see here) .
    Shea Butter
    An luxorious emollient and super-rich source of anti-oxidants.
    Vitamin C
    An essential anti-oxidant, vitamin C protects event the most sensitive skin against UV damage. And if the damage is already done, don’t worry – vitamin C stimulates useful collagen production, ideal for repair and restoration.
    Vitamin E
    A fat you can make friends with. Vitamin E is a clever fat soluble that hydrates and repairs your skin, leaving it full and fresh.
    Zinc Oxide
    Anti-bacterial, non-allergenic, non-comedogenic and filters UVA and UVB radiation.  Gently brightens your complexion.
  • After cleansing, apply a small amount of cream and massage into your face in upwards circles, letting the product absorb into your skin.

  • Aqua, glycerin (humectant), butryospermum parkii (shea butter) fruit (emollient), helianthus annuus (sunflower) seed oil (emollient), glyceryl monostearate SE (vegetable-derived emulsifier), prunus armeniaca (apricot kernel) oil (emollient), olea europaea (olive) fruit oil (emollient), cetyl alcohol (coconut-derived thickener), stearic acid (coconut-derived thickener), oryza sativa (rice) bran oil (emollient), sodium anisate (preservative from star anise), sodium levulinate (preservative from sugar cane), sodium hyaluronate (salt of hyaluronic acid), aloe (aloe vera) barbadensis leaf juice, retinyl palmitate (ester of retinol), glyceryl caprylate (vegetable-derived emollient), xanthan gum (vegan rheology modifier), argania spinosa (argan) kernel oil (emollient), tocopherol (natural vitamin e), zinc oxide (uva/uvb filter), sodium ascorbyl phosphate (stabilized vitamin c), ferulic acid (anti-oxidant from rice), citrus nobilis (mandarin orange) peel oil* (gently scented only)

  • ColourOff-white (unfragranced), Off-white (fragranced) - from the mandarin oil and retinol
    ContainerEcocert Recyclable Airless pump
    Rheology / GlideRich cream, easily absorbed.
    Odour Neutral (unfragranced). Mandarin (fragranced)
    Sulphate / SLS free / PEG free

4.62 Average

492 Reviews

Patricia Mitchell

I have already reviewed and am on my third bottle so obviously satisfied with it.


Lovely soothing balm-like consistency, with no scent (great as I’m allergic to some fragrances it seems). Also appears to make my make up last slightly longer, which is a big bonus!


Great moisturiser, no greasy after feel, but hydrates my skin really well


Have tried a million billion moisturisers and oils and serums and whatnot.... This is the best I've found. Been using it for about a month? Maybe less? My face is silky smooth and much clearer than before...maybe even slightly glowy. Love it, love it, LOVE IT.

Paul Dixon

Bought it for my sister. She said it seems good but in the colder weather it can't be used as often as stated or it dries your skin too much.

Ms Young

Sandra Ellison

Easily absorbed, left skin feeling soft and supple

Lorna Kelly

Smooth and cool. Moisturizes my skin and makes it feel soft and hydrated. I love it.


Lovely non greasy moisturiser that goes on easily and absorbs quickly. The smell is a little weird-not unpleasant but not nice either! I have rosacea and this has not aggravated my skin.


This is magical my face is so loving this cream. It is soft and silky and sinks into my skin and it makes it feel so hydrated and nourished


Good quality and has great moisturizing properties, works great in the winter as well as a good base layer!


Gorgeous smell, goes on lovely especially after the Glycolic Cleanser.


This is the first time in my life I write a review because I want people to benefits from this lovely cream. My skin is improving extraordinarily with this amazing product. I am very pleased and I will use it continuously. Thank you face theory

Claire George

Made my skin feel hydrated and soft.


I really like this moisturiser. I’m have an allergic reaction to a lot of moisturisers but nit this one. I put it on after my vitamin C serum and it a really good base for my make up. Will purchase again


I have never reviewed a product in my life but this cream has impressed me that much it deserves a good review. My skin is both dry and oily, so it's hard to find a cream that treats my spots whilst moisturising the dry parts. This cream has made my skin so soft and my spots have vanished, my skin looks so smoothe and it glows, I look so much more fresh faced and I can really feel and see the difference. Please don't ever change the ingredients or stop selling this product because I will 100% be sticking with this cream now.

Andreea Tudor

My skin feels great! It absorbes quickly


Kathleen Holden

Ellie Corlett

Really nice consistency, leaves my skin feeling taut after which is nice

Carol Tye

This is the first time I have used a Face Theory product and so far I love it! I use two pumps for my face and neck, then leave for a while to sink in. I think my skin is improved and It feels very nourishing. I love it and will definitely buy again. I would love your products to have SPF included. Thank you

Lynne Peacock

Natasha Lafferty

My skin feels fresher and the scent is nice without being overpowering

Kitti Kovacs

Although I just started using it I am happy with the product, it leaves my skin super soft and hydrated for the whole day and it is a good base for makeup! Definitely would buy again!

rebecca madden

please with consistency so far, will see how we go but face is feeling smooth

marie cotter

I have been using this now for two weeks and I like it.I use this after the serum and before my primer under my foundation. I feel like I notice an improvement in my skin, especially as it is winter and I'm not suffering from dryness and it's good for under my make up. It's lightweight and absorbs well. Would recommend it.

Jemma Chawla

So far so good. I enjoy the texture and feel.

Fenella Barry-Walsh

I don’t think I have ever reviewed a product - but I have to with this. I’ve tried every expensive brand, all the best dermatologists and nothing competes. Stumbled across it by chance and would never go back!


I found this cream as very nice to my skin, non greasy at all, I have got combination/mixed skin. I use it mornings, it soaks very well into the skin. I chose the non fragrance one. The skin looks moisturized after just a few applications. I will definitely buy it again, due to its price/quality value.