Innovative Skincare | Cruelty-Free | 70,000 Reviews
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Beauty with Reason

At Facetheory, we believe in beauty with reason. For us, products don’t have to be expensive, they just have to work. Skincare regimes don’t have to be complex they just have to make sense.

About Us

We know skincare goes beyond skin deep so we are here to address your skin concerns, whatever they may be. For us it’s all about getting better skin by doing the least harm possible. We stand for beauty that doesn’t cost the earth, with affordable, clean vegan and cruelty-free formulas that deliver real results.

We believe in our products so much that we offer a 365-day money back guarantee.

Listening to our community is at the heart of everything we do, so if you have something to say, we want to hear it.

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We're Not Afraid of Science

At Facetheory, nature meets science to transform skin for the better. We’re big fans of botanical extracts, especially where they add to the efficacy of the product. Lots of our formulas take a dual approach of carefully chosen botanicals like green tea and chamomile which are combined with high-performing actives like retinol and vitamin c. We don’t disavow science in our natural formulas - some of our ingredients like the raspberry succinate in Lipabalm are truly cutting-edge.

Sustainability and the Planet

Since Facetheory began, our founders and staff have always put sustainability and the planet above anything else. We’re ridding ourselves of single-use plastic. Most of our products are now available in amber glass jars with aluminium caps - or 100% aluminium tubes which are easy to recycle. Your order is packed with materials that are biodegradable and we try to use the minimum amount we need to protect your order.

Read more about our sustainability policy here

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Beauty Without Cruelty

Facetheory believes that beauty should be cruelty-free and vegan. We are proud to be Leaping Bunny and Peta approved. Leaping Bunny is a global programme that requires cruelty-free standards over and above legal requirements, and Peta’s Cruelty without Bunnies champions an entire product line free from animal-derived ingredients or testing.

Leaping Bunny is recognised as the international gold standard for cruelty-free products, and we are proud to adhere to a fixed cut-off date policy and to proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited in line with the programme's requirements. Our commitment to Peta’s Cruelty without Bunnies as a truly cruelty-free brand means that we also safeguard a completely animal-test free product line, and we never use ingredients that are derived from animals.  

Generous By Nature

We set out to be a generous company because we believe in affordable beauty that doesn’t cause harm to people, animals and the planet.

We’re on a mission to make the very best clean skincare products we can - and to deliver them at a price point that’s affordable. We make everything here in Sheffield in the UK but we deliver worldwide to over 100 countries.

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Our Mission

We are on a mission to help everyone celebrate their individuality by redefining what beautiful means. We believe that self-love and self-acceptance is the key to happiness and we want to define this. We want everyone to feel beautiful in their own skin no matter what your age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.

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We believe in beauty

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We celebrate authenticity

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We empower our community

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We lead with transparency to build trust

Facetheory Today and the Future

Facetheory Today and the Future

We are always pioneering and looking towards the future with what products will make our skincare and makeup routines even better. Our customers are our community and we love hearing feedback and will always be thriving to achieve the very best and new and exciting things. Nothing is impossible.