30% off Mother's Day bundles.

This is her Theory.

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  "No more than 4 steps, achievable in one minute, and sunscreen no matter how grey it is"

  Annabella, London

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  "Follow what works for you - don't follow trends"

  Katie, Surrey

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  "Simple, accessible skincare that works with your skin. Doesn't have too many steps and isnt covering anything up."

  Anoopa, London

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  "No one is looking at your face as much as you do. As long as you are feeling ok with how it looks, that's all that matters."

  Vicki, Surrey

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  "SPF SPF SPF, no matter what the weather is."

  Annabella recommends our Glow-C Daily Moisturiser SPF 30, a weightless, mousse-textured SPF moisturiser that hydrates, brightens, and protects.

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  "Barrier health is the fundamental building blocks of good skin."

  Katie recommends Ectoin BarrierBuild Milk, a lightweight, layerable milk clinically proven to strengthen your skin barrier in 4 hours*.

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  "Retinal is great, I've been using it for ages and I really really see the benefits of that."

  Vicki recommends Retinal Supreme Multicream, a multi-benefit night cream powered by prescription-adjacent retinal and buffered with barrier-restoring hydrators.

Find a routine that works for her.

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  Her skin is sensitive

  This Mother’s Day, give the skin that deserves extra love something truly gentle. We have products that are full of soothing essentials, from calming toners to barrier-boosting cream. Formulated without harsh ingredients or unnecessary fragrance. Perfect for mums who want hydration and balance without irritation.

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  She wants to maintain firm-looking skin

  Whether she’s new skincare or already a pro, our range helps support elasticity, reduce visible lines and restore that healthy glow. From potent serums to rich moisturisers, every product is designed to boost her best skin yet.

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  She wants a personalised routine

  This Mother’s Day, let her discover her perfect skincare match. Our personalised Skincare Quiz takes the guesswork out of choosing products: tailoring her routine to her skin type, goals and concerns. A thoughtful gift that starts with understanding her skin.