Azelaic Acid (15%)
A dermatologist-recommended ingredient that visibly reduces blemishes, calms redness, and helps fade post-acne pigmentation—all without disrupting the skin barrier. This is one of the highest-strength azelaic acid treatments available OTC.

Colloidal Oatmeal
Renowned for its superb skin soothing properties and high in beta glucan, it's a powerful moisturiser that's gentle on sensitive skin.

Lightweight Serum Base
Fast-absorbing and oil-free, this non-pore-clogging vehicle ensures actives absorb quickly while leaving skin calm, breathable, and makeup-ready.


Ingredients list:
Aqua, Propanediol, Butyloctyl Salicylate, Azelaic Acid, Glycerin, Glyceryl Stearate, Avena Sativa (Oat) Kernel Flour, Rosa Canina (Rosehip) Seed Oil, Cetyl Hydroxyethylcellulose, Glyceryl Caprylate, Xanthan Gum, Aloe Barbadensis (Aloe Vera) Leaf Juice, Camellia Sinensis (Green Tea) Leaf Extract, Sodium Anisate, Sodium Levulinate, Sodium Phytate.

Because our formulations are periodically updated as part of our commitment to innovation, the ingredient list shown may vary from the box of the product depending on time and region of purchase.

92% reported clearer skin with a skin respecting gentle feel

82% agree this is the best serum for troubled skin that they have ever used

91% said it reduced breakouts

88% said it helped reduce redness, irritation and post-blemish marks

Independent user trial on 119 participants over 4 weeks

Apply once daily to clean, dry skin.
Build to twice daily if tolerated. Follow with moisturiser.

Are there any precautions I need to know before using this product?
This product contains azelaic acid, which may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use SPF, wear protective clothing, and limit sun exposure while using this product and for a week afterwards.

For external use only. Always patch test prior to use and discontinue use if irritation occurs. Avoid eye area. If direct contact with eyes occurs, rinse thoroughly. Keep out of reach of children. Store in a cool, dark place.

What is the pH?
4.5

How often can I use this?
This product has been designed for daily use, both morning and evening. Always patch test first, gradually introducing any new product into your routine depending on your skin's tolerance.

We recommend you use it 3 times a week to start, gradually increasing frequency to every night as your skin tolerates. Everyone's skin is different, so it's important to listen to your skin's tolerance and not rush moving to a higher strength—especially if you have sensitive skin. You'll still see results, they may just take a little longer.

Can I use this during pregnancy and/or while breastfeeding?
This product is safe for use during pregnancy and breastfeeding. However, it is always best to consult your doctor or healthcare professional before use.

Is it OK to use this product in a routine with other exfoliants or actives?
Yes, you can use azelaic acid alongside products which have exfoliating ingredients (e.g. other AHA/BHAs, acids, vitamin A or facial scrubs), but do so with caution as azelaic acid has mild exfoliating properties. Over-use of this type of ingredients can increase the risk of irritation and dryness—especially if you have sensitive skin.

RECYCLABLE*:
Bottle: glass
Carton: cardboard

GENERAL WASTE**:
Pump: mixed materials

*Always check your local recycling guidelines as facilities capabilities vary across the country.
**We are working hard to try and find alternatives for packaging which can't yet be recycled from home.

For pieces of packaging which you can't recycle curbside, you can drop them off at your nearest beauty product recycling point. Find your closest one here: https://britishbeautycouncil.com/recycling-points/